Training as promotion
It is a big challenge for most companies or businesses, should they be big or small to offer some added value together with the product or service they sell or are paid for.
The stronger the competition has become throughout the decades the more difficult it is to find these additional values.
Usually for every product there are at least three or four similar ones on the market competing with only slightly different attributes.
It often happens that they simply “copy” what the market leader is doing. If you want to win this competition, you must be able to add a so-called DIFFERENTIAL ADVANTAGE in your offer.
The definition of the DIFFERENTIAL ADVANTAGE is:
- it is a value,
- that the customer needs,
- is ready to pay for,
- and the competition is unable to provide it.
Finding such differential advantages requires SMART MARKETING THINKING!
In my international practice, offering training in the promotional package, based on sales performance and on customer needs has always been very successful!
The customers love it!
Let’s talk about it!